Opportunity:

In 2005, we identified an opportunity at the construction sector and initiated the production of the Chroma Collection, our first 100% metal bathroom accessories’ collection.

With a great cost against competitors.

Raw Material:

In 2006, with the demand of products made of raw materials that enable better cost, we bet on manufacturing products using the engineering plastic (ABS) with aluminum.

We launched the Twister Collection, our best-seller.

New ideas and products:

Driven by the success of Chroma and Twister collections, our team devoted time developing new finishing and raw material options, increasing the number of bathroom accessories’ collections and later adding the manufacture of mirror cabinets, mirrors, shelves, among others products for bathroom’s organization.

New horizons:

In 2009, with a large bathroom accessories’ portfolio, we initiated the participation at trade fairs and exhibitions.

Beginning with FENORMAC in Belém do Pará!

We have already participated:

FENORMAC (Belém do pará) – 2009 and 2011
FEICON BATMAT (São Paulo) – 2013, 2014 and 2015
CONSTRUSUL (Novo Hamburgo) – 2016 and 2017
FICONS (Olinda) – 2016
HABITACON (Curitiba) – 2017

Market evolution:

In 2013, in order to distinguish itself in the marketplace, which is ever more dynamic, we have reformulated our trademark and packaging. We adopted a new visual identity to our products and communication materials, thereby getting more attention of the customer at the point of sale.

In the same year of 2013, we began our sales at some Latin American countries such as Paraguay, Uruguay and Bolivia.

In 2014, the company made 10 years.

During this time, we created products, reinvented and got the trust of more than 7.000 points of sale, which commercializes our products and provides solutions to families in the entire continent.

At the end of 2014, we inaugurated our new administrative and logistical headquarter. In addition, we are already working in the expansion.

We displayed our products at the 21^st edition of FEICON BATMAT (international construction fair) in São Paulo/SP and launched the Certa Collection, Twister new color options and new models of mirrors.

We displayed our products at the Construsul, one of the biggest construction fair of Brasil and Latin America, in Novo Hamburgo/RS and at Ficons (the biggest construction fair of northern Brazilian) in Olinda/PE.

We displayed our products at the Construsul in Novo Hamburgo/RS and at Habitacon in Curitiba/PR and launched the Inoox Collection and a new design for Steelo Collection,

We have launched the round mirror and the limited edition of Class Collection (at the colors black, bronze and gold)

Current numbers:

• Today Steel Design has 40 employees;
• Manufactures more than 150 products, divided into 11 homes utilities’ collections;
• Is present in more than 7.000 points of sale in Brazil and Latin America.